ActiveCampaign - Great for coaches and e-learning
September 07, 2021

ActiveCampaign - Great for coaches and e-learning

Neil Bacon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is the backbone of our business for both Fulfillment, Sales, and Marketing. ActiveCampaign has helped us easily and quickly automate marketing emails for webinars and classes and lets our sales team and fulfillment team members view contacts and send out any notices. It is a great tool to centralize our business operations.
  • Email Automation
  • Contact Management
  • Sales Pipeline
  • Segmentation
  • It has allowed us to fully automate some marketing and fulfillment efforts saving hours of time and improving customer experience.
  • We have increased our tracking of sales leads and follow up greatly, in turn increasing conversions.
ActiveCampaign came in at a great price for our starting business and had a lot of similar features to larger CRM's that provide marketing automation. The simplicity of the Marketing automation for the price was one of the key reasons we went with ActiveCampaign and it meets our needs perfectly. Keap and Maropost are both great platforms but for the price tag ActiveCampaign had exactly what we needed.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great product for companies who are just getting started with a CRM or have a need for straightforward contact automation. E-Learning companies or coaching companies specifically could have a great experience with this CRM. It is not super complex, so I would not recommend it for larger companies that have a lot of requirements for detailed segmentation.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
6
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated