Excellent marketing tool and deal flow management
September 08, 2021

Excellent marketing tool and deal flow management

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign has given us a holistic view of everything happening in the company from a marketing and leads perspective. It’s been an incredible tool for us to truly be able to gauge what is happening within the company.

Biggest thing we use it for is the segmented email campaigns. We are able to make in depth sequences based on behavior and what our account managers are doing.
  • Email marketing
  • Deal flow
  • Text marketing
  • Better resell platform
  • Better communication
  • Stronger company oversight
  • Great integrations to other software
Much better list management. Much better integrations. Mailchimp doesn’t have any deal flow management features.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Leads. Email marketing. Overall management.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
10
Mobile optimization
6
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
API
10
Role-based workflow & approvals
10
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated