ActiveCampaign made my life as a solopreneur easier
September 08, 2021

ActiveCampaign made my life as a solopreneur easier

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign helps me automate my email marketing campaigns and materials to my customers. It gives me peace of mind knowing that I can still send customized outreach to my customers and on auto-pilot. The usability is pretty easy and the support staff is so kind whenever problems arise. I would totally recommend this platform to other e-commerce businesses. I sell physical products and still find it very valuable for what I like to offer my customers. It's not only for service based businesses but also super value for product based e-commerce businesses.
  • Integration is easy with my shopify store
  • Creating automations and campaigns are very easy.
  • Lots of resources available to properly set up any tool they have
  • Some more tools could be added directed at physical product businesses such as specific templates used after an order has been delivered to the customer's house. So adding an automation when it's been "delivered" on Shopify.
  • Improved by first-time subscriber rate by 50% when switching to Active Campaign
  • Improved my open rate from 40% to 50% on average compared to my last email marketing software
I have used Mailchimp and Shopify emails prior to using ActiveCampaign. I first switched to ActiveCampaign because a business colleague raved about using it for their business. From the first call the staff was very friendly and helpful. I loved the service so I immediately switched after that first call.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I think ActiveCampaign is PERFECT for service based e-commerce businesses. Since I am a product-based business, I believe that there could be a few more tools added but, overall I am extremely happy with the way my account is running for my business. For the price point, I believe that you should have at least 700 contacts to take advantage of all the features ActiveCampaign has to offer.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
5
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
5
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated