Drip Sequences with Ease
September 10, 2021

Drip Sequences with Ease

Lauren Waldman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I signed up for ActiveCampaign on the recommendation from the consultant I hire to do my marketing. I needed something that would manage multiple client lists and provide an easy means of sending news and updates to each segmented list. We've been able to cultivate and manage our email campaigns with ease and to date haven't had any technical problems with the system itself. It's been really great.
  • List Segmentation
  • Intuitive and Easy to use
  • Great dashboards.
  • I'm not as familiar with the system so can't really say
  • We're not a stage to tell yet.
It would seem like there is much more you can do in ActiveCampaign at a more sophisticated level. Mailchimp is a great place to start for someone like me who was managing things on her own. Once I was able to bring someone on to manage the marketing, it seemed more logical to use a system that could do much more.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I can only speak to what I know and I have to say that I was really impressed with the ease with which we could set up drip campaigns. I thought it would be more complicated than it was, but it was highly intuitive and left little room for error.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Calendaring
8
Event/webinar marketing
8
Social profile integration
9
Dashboards
8
Standard reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated