Superb automations and dynamic content options, but error messages needed in designing
September 28, 2021

Superb automations and dynamic content options, but error messages needed in designing

Lola Balaguer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

It is used to record videos for customers. I use it more for customers.
  • Tagging
  • Atuomation
  • Optional texts
  • Design shown in some devices
  • Design of emails: sometimes I struggle with something that can be made, but there is an error with it after done, but I was able to do it that way without an error message
  • Positive: I implement automations for customers, so it gives me part of my jobs.
  • Negative: sometimes I have spent too many hours due to some curious errors.
Dynamic content option. Also if customers know they will implement automation and take advantage of the potential of [ActiveCampaign] it is worth the price.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Is well suited for ecommerce or when many automations are used. If first time with email marketing and no automations intended, people often select free apps, and it is OK, if they will not take advantage of all the superb options of ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated