Active Campaign is a very nice tool
June 01, 2022

Active Campaign is a very nice tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to send email marketing messages to our followers. Each week we do a live show and the day before we send out reminder emails of the upcoming event and then a final email just before we go live. We also make use of ActiveCampaign to do follow-up funnels for people who subscribe to our list through a lead magnet.
  • Nice builder
  • Great automatisations
  • Work very well
  • Contact filter is not good
  • Make a better UX on contact page
  • Make it an application
  • Help engagement
  • Personalised emails.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Use Cases and Deployment Scope; We have used ActiveCampaign for over a year. We use it for customer management and automatic emails. Great functionality and customization. Easy to scale and tailor for large or small data sets. We have only begun using the many features available. Thank you for this application.

ActiveCampaign Feature Ratings

Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
7
Dashboards
10
Standard reports
8
Custom reports
7
API
10
Role-based workflow & approvals
8
Customizability
7