Saves my small business time and money
March 14, 2024

Saves my small business time and money

Nancy Morris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled with my business and is great for integrating with other client fulfillment tools I use. One of my deliverables needs to be segmented dozens of ways for top-end client fulfillment and this is easily achievable with ActiveCampaign.
  • Goals within automations simplifies the funnel
  • As a solopreneur who is not technically inclined, I love their direct support
  • I've been able to take full advantage of their ongoing learning webinars
  • As someone who can be easily put off by tech problems, ActiveCampaign can appear more daunting than it really is.
  • Their last interface changed my UX and I found that confusing. If it ain't broken, don't fix it.
  • Despite the advanced tech concerns I had with ActiveCampaign, when I switched from my previous provider, I saw an almost immediate time savings in getting my work done and the systems set up. I think this was because I could access the type of learning environment that works well with me through a combination of chat, phone calls and recorded webinars.
  • Prior to ActiveCampaign, I was too involved in the aspects of email marketing that are now handled automatically. Because their automation structure is relatively easy to set up, this has saved me a ton of time and, more importantly as a solopreneur, reduced my tech headache!
ActiveCampaign can do the simple stuff and the really complicated stuff all in one place.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I have always recommended ActiveCampaign, to peers and my clients. I'm particularly pleased with the visual UX for building the automation.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Calendaring
10
Dashboards
8
Standard reports
8
Third-party software integrations
10