Adobe Analytics Review
Updated August 08, 2023

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We are using Adobe Analytics every day for making business decision by analyzing our website traffic and user behavior. We check the funnels to see the drop and check the trend if website fails. The scope is to create trigger points and help whenever we see drop.
  • tracking
  • marketing channels
  • data visualization
  • hard to learn
  • use to regex
  • high pricing
  • Measuring marketing performanance
  • Track customer behaviour
  • Identifying opportunities
  • Able to optimize marketing campaign
  • Learning takes time
  • Track all the reports at one place

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Best scenario is when we need to track any campaign performance
and least is it is hard to learn, documentation should be intuitive