Campaign Wins in Customizability
July 29, 2019
Campaign Wins in Customizability
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hybrid
Modules Used
- Message Center
- Transactional Messages
Overall Satisfaction with Adobe Campaign
It is used by our company to implement one of our clients email marketing programs.
- Campaign allows you to be very granular in workflows.
- Ability to use programming and database selection right in the workflow and message components
- Persistent delivery landing pages is helpful and unique
- Mac client!
- The ability to be so granular and customizable can be a hinderance to new users
- We've run into some minor issues with using external data, but it is really a unique issue to our specific use case
As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.