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Adobe Experience Manager Review
September 11, 2023

Adobe Experience Manager Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Manager

We use it to manage websites for 70-plus hotel properties. Our stakeholders submit tickets, we use it in conjunction with Workfront, and then our team implements changes on the website. We use the DAM for images. We use content fragments to control different sections of the website. So it's basically a website manager for a big enterprise website of more than 70 properties.
  • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
  • So for us we have to make changes and have our developers tweak things. So our instance of Adobe Experience Manager is not out of the box, so it ends up that we have multiple versions out there, and so it doesn't streamline as effectively for us. If I was giving advice to somebody, I'd say stick to the pure vanilla AEM as much as possible, and don't let yourself get pulled into these extraneous requests to do something different, because then that ends up breaking. What is the benefit of using Adobe products is that they all fit together seamlessly and then change in one place can happen across the board. So it was partially our implementation and not having a strong enough "no" to stakeholders who wanted to individualize or make changes.
  • I think for us it's the tying in with Adobe Analytics and Adobe Target and working directly with our data scientists. That has allowed us to really focus on improving ROI and how we're managing things. It's the interaction of the multiple Adobe products and being an entirely Adobe shop that enables us to really more fully utilize not just Adobe Experience Manager, but other additional products.
I think it's pretty intuitive when you log in. I like the visual editor. Sometimes it's a little bit clunky. You have to open things up in the rich text. I would like it to be just What-You-See-Is-What-You-Get where I can go in and make a change on the user interface and then it automatically updates it in AEM. So sometimes it can be a little clunky that you have to open up the widget or the sidekick and make the rich text changes. So I'm hoping the newer versions of AEM will be just a little more intuitive, but generally, it's pretty easy for someone who's not all that technical.
  • I like that you can see in a card view or you can see in the tree view. I prefer the tree view. The integration with the DAM works really well as far as searching for images. I'd like to see Photoshop applied in and have that functionality be available within the AEM tool. Right now we open up and Photoshop the saving of images for web versions and multiple sizes. If that was integrated more fully in AEM instead of having to go out to another Adobe product, I think that would be more useful.
This is the only enterprise level I've used.

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

Yes

So one of the primary focuses in the company has been SEO, and it does not seem well suited to SEO. For instance, how we set up the alt image tags. It's pretty tricky and there are multiple steps to do that. So I would like to see an Adobe Experience Manager that is more focused on out-of-the-box solutions for SEO, schema coding, alt image tags, and other sorts of SEO functionality to have that more built into the vanilla version of the product. Well suited? It's very good at scalability. And because we're managing such a large number of hotel properties, it works well for an enterprise.