Overall Satisfaction with Adobe Marketing Cloud
The Adobe Marketing Cloud is being used in our company to empower our eCommerce website, by providing tools for web search, testing, targeting content and statistics. We know that there were other solutions in the market (some even free), but the company decided to go with Adobe because of their customer support and the integration between the solutions.
- Simple implementation
- Ready and simple to use for normal use cases
- Simple interface to manage the systems
- Great consultants to help you achieve your goals
- Engineering team willing to accept legitimate request of addition of functionalities
- Do not provide a list for the known limitations for their tools
- Documentation can be vage (as of 2014)
- Make it easier to add Recommendations to e-mail campaigns
- Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations
- We are now able to better understand the user's behaviors in our site
- The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements
- We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business
Before Adobe Search & Promote, we used, if I am not mistaken, a system called Easyask. But whatever it was, we needed to host it ourselves and give the proper maintenance. It consumed a lot of our time, which we now save by using Adobe.