Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Adobe Marketo Engage is a good software for Marketing automation and building strong campaign. We use it for sending email, build forms and landing page and qualify the lead with our CRM. We take all the advantage that the tool offer like lead scoring and also nurturing prospect. The support team and large communities is always available and helpful.

Pros and Cons

Segmentation
Lead scoring
Form creation

Email template
Design interface
Integration with Dynamics

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Lead Management

We use Marketo to collect more qualified lead in our CRM with nurturing engagement programs but also grow our contact base every day with forms

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

In any case, I recommend to take your time at the beginning to make training and paid formation Core 1 and 2. The functionalities are very great when you know how using the tool. I used Active campaign and Mailchimp and Marketo is more complex but also more powerful to make campaigns with a lot of assets, form and landing page.

Great with a technical background

Modules Used

Overall Satisfaction with Adobe Marketo Engage