Powerful tool, can be used across the organization
September 30, 2022
Powerful tool, can be used across the organization
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
It is used as a Marketing automation platform, and a centralized tool for most of our marketing activities. We have also integrated marketo with various other tools to support the marketing activity. I am responsible to coordinate globally with marketing professionals, to implement and make the best of marketing technologies. Also support the Marketing organization with the execution of marketing tactics through the existing systems. Marketo has also helped us in the setup of lead management, lead lifecycle, lead scoring, data management, opt-in, and other complex functionalities.
- Data Normalization
- Segmenting
- Lead Scoring
- Nurture Programs
- Reporting at more granular level
- Velocity Scripting
- Tokens
- Time taken for segmentation approval
- Product Launches
- Cross-Sell
- Lead Management
- Prospecting / New Business
Email blasts for webinar invites or any trade shows, also to help nurturing of leads. These things can help us drive more people into events which in turn can increase awareness about our product also indirectly or directly can lead to an opportunity.
Campaign level reporting, better nurtuting track.
1 to 5 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes