Revolutionizing Marketing Efforts with Adobe Marketo Engage
Updated September 15, 2023
Revolutionizing Marketing Efforts with Adobe Marketo Engage
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
We implement Adobe Marketo Engage to track our marketing improvements, but we discovered lot of unknown functionalities. We started to automate lot of daily basis tasks, we can now track account based marketing, we can create marketing autoamtion with filter defiend for a set of users. Use testing predictive content.
- Email filtering
- content target customers
- account based marketing
- price
- configuration dashboard
- user roles
- Cross-Sell
Adobe Marketo Engage can facilitate cross-selling by providing the Customer Segmentation, Marketo Engage enables organizations to segment their customers based on demographics, behavior, and purchase history. This information can be used to identify customers who are more likely to be interested in complementary products or services. Personalized Communications, Marketo Engage provides the ability to create targeted campaigns and automated workflows based on customer segments. This allows organizations to send personalized communications to their customers, promoting complementary products or services that are most relevant to their needs.
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better on integration as Marketo Engage integrates with a wide range of other Adobe products, as well as other third-party tools and platforms. This enables organizations to create a more seamless and integrated marketing technology stack.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes