Powerful too, not very user friendly
May 01, 2023
Powerful too, not very user friendly
Score 4 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
I specifically use this tool for the Abode Marketo sales insights part of things. The broader marketing team uses much more of the overall functionality in the tool. We are able to provide easy to access email templates for our sellers to use and see analytics on within this tool. We also leverage the integration within Salesforce so they can see the history of the user that Adobe Marketo Engage tracks from our broader efforts.
- Integrates with Salesforce
- List Segmentation
- The MSI email templates have trouble staying synced with gmail
- The UI is terrible, could be much easier to navigate, in my opinion
- Lead Management
- Prospecting / New Business
We are ultimately trying to get initial demo meetings for our AEs. We also sometimes leverage them for promoting upcoming events and webinars with the goal of driving registrations.
I find HubSpot to be much better, in my opinion. It is more intuitive, user-friendly, less steps to achieve something. It did require some upfront work to integrate it how I wanted with SFDC, which Adobe Marketo Engage may handle better out of the box, but from a day-to-day execution standpoint, I prefer HubSpot.
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
No
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
No