Best for large companies
May 11, 2023

Best for large companies

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We useAdobe Marketo Engage for our email service provider. Adobe Marketo Engage provides the platform needed to handle large volumes of email traffic. This ensures smooth and efficient email communication to our customers. Adobe Marketo Engage maintains good relationships with major mailbox providers, following best practices and adhering to email protocols to ensure that our emails are reach recipients' inboxes. It offers tools for creating and managing email marketing campaigns, including designing and personalizing email templates, managing mailing lists, tracking email performance metrics, and automating the process of sending emails.
  • Seemingly limitless possibilities for campaign automation
  • High deliverability
  • High security and spam protection
  • Not user friendly at all- extensive training required
  • All reports need to be set up and customized (native reports difficult to navigate)
  • Needs to be set up by someone extremely knowledgable with the platform
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Lead generation and nurturing, conversion, increase revenue

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

This is well-suited for a very large company with multiple brands or campaign needs. It's extremely robust and wouldn't really be necessary for a small to medium sized company.

It has really sophisticated email features, suitable for businesses with complex and targeted email campaigns.

It has integrations with other platforms if you require CRM or analytics platforms.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
7
Landing pages
7
A/B testing
10
Mobile optimization
9
Email deliverability reporting
6
List management
7
Triggered drip sequences
8
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
2
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
4
Standard reports
5
Custom reports
5
API
6
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated