Adobe Marketo Engage Review
September 11, 2023
Adobe Marketo Engage Review
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
Being a marketing automation tool, the first use case is definitely email marketing and email nurturing. The second I would say is you know, I really engage our customers. We have nurturing programs and all of that that we use engagement programs for, keep nurturing our current and existing customers or we feel who can convert in future. So keep nurturing prospects and everybody, so lead nurturing, lead generation, and lead management.
- Definitely engagement. I would say lead engagement not so much onto lead management or database management because there are quite a few things that we have challenges with. But with lead engagement and lead generation, it's an awesome tool.
- Definitely database management. When it comes to database management, not just me being a digital marketing specialist. I've been having challenges dealing with duplicates, merging duplicates, managing duplicates, and a lot of people coming in, personal emails, business emails, all of that. So database management would be the biggest challenge I think that everybody's facing in Marketo or in general. I think in our marketing automation tool as well.
- Cross-Sell
- Lead Management
Definitely marketing qualified, higher marketing qualified leads.
- Outreach
It's definitely robust and it has more features, capabilities, and a lot more user familiarity for me maybe because I got hooked onto Marketo pretty soon. But I've heard people having really good challenges working on Marketo versus, I would say Outreach with HR easier for a non-marketing operations person.
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes