Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Some of the most common use cases is sending webinar invitations, promoting webinars and events. Also sending some marketing materials to promote our products, and also to execute some surveys.

Pros and Cons

It does work very well with a lot of information, which is a huge pro for us.
It allows a lot of customization. You can create custom fields and custom objects, so that it's not that you only use out-of-the-box features. You can also integrate some of your own things.

The first thing that comes to my mind is mass approval of emails, because right now you need to go to every email separately and approve it manually. It would be nice to have bulk approval.
There are some bugs that have been apparent for months and years. Example, sometimes when you check a preview of email, it shows some kind of error and you need to refresh the page several times. It would be nice if it would be fixed.

Using Marketo to Support Sales Goals

Product Launches
Cross-Sell
Lead Management

Alternatives Considered

Mailchimp

Marketo just has more functionality. I don't know now, but before, Mailchimp didn't have landing page creations and forms weren't that great. In Marketo you have much more possibilities to do that.

Number of Contacts (List Size)

1 to 5 million

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

It's not very appropriate for landing page creation because it doesn't allow much customization in that. So for landing pages, we use an external service apart from Marketo. What it's good for, well, in general, to send emails, it's perfect to customize the audience. It's great for us.

Adobe Marketo Engage Review

Overall Satisfaction with Adobe Marketo Engage