A wonderful versatile tool
October 27, 2023
A wonderful versatile tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Marketo Engage
Using Adobe Marketo Engage for everyday outreach. We are automating our sales team outreach and managing website forms through it, apart from the usual outreach. Webhooks are a blessing. It's awesome that you can create landing pages within Adobe Marketo Engage and have them, forms and flows under the same roof. It gives great flexibility and helps a lot with the work.
- Complex flows
- Form management
- Data value change based triggers
- I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
- AI would be a wonderful addition to their offerings
- Better account management
- Lead Management
- Prospecting / New Business
Nurtures are a great way for prospecting. Adobe Marketo Engage has a pretty comprehensive way to build these and deliver reporting. Also, as I mentioned on the previous questions, having all under the same roof definitely helps with the work and building complex flows that can otherwise be hard to achieve. Gating content is pretty easy and following with a well built lead scoring campaign is not that hard to build.
- Mailchimp and MailerLite
Adobe Marketo Engage is way better than other tools I've used. I like to compare it to Excel - it has all the basic tools and it's up to you to arrange them in a meaningful way. The same goal can be achieved in lots of different ways, so you can let your creativity loose.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
No
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes