Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
January 04, 2024

Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features

Edwin Leonard | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Marketo saves time for huge enterprises and sales teams with low converting lead databases. System navigation is simple due to its straightforward design. Marketo is a great SalesForce widget. This makes the seller ready for the initial call and enhances success odds.
  • Almost limitless possibilities for campaign automation.
  • Sequential and event based marketing.
  • Strong anti spam safeguards.
  • It's agonizingly slow to use at times.
  • The UI is in dire need of a refresh.
  • Requires exhaustive training.
  • Great email management and several templates to choose from.
  • Superb support. 24/7 active.
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Using Marketo, we want to reach as many people as possible before they even realize they need our services and products. Also the scalability features allow us to build highly customized workflows for our database customers. So thanks to Marketo, our revenue is on the rise.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage helps you locate hiring companies and prospects. And as it saves time, we utilize it often. Also the ultimate goal is to maximize Adobe Marketo Engage's technologies to increase prospect awareness and interest. However, smaller organizations, especially those starting with rudimentary automation, shouldn't buy it due to its expensive price.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
9
Dashboards
9
Standard reports
10
Custom reports
8
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
9