With Marketo, your business's marketing campaigns are handled professionally
February 16, 2024

With Marketo, your business's marketing campaigns are handled professionally

Tamara Marvin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Sales Insight
  • Marketo Analytics
  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

It can handle and do almost any marketing tasks from running campaigns to efficiently managing them, everything can be done through it. Though it can take a while to set it up and configure but once done, it is an one stop solution for your marketing needs. Finally they have the best templates for your campaigns which you can also modify and use. So we can now use these customized templates for all our marketing needs.
  • Great templates available for your campaigns and the templates can be customized to meet your marketing needs.
  • It has almost all the features and tools to meet your marketing needs.
  • Shows very detailed analytics.
  • Takes a while to set it up and configure though after configuring it, there is no other issues.
  • The emails sometimes land in the spam box due to the flagged ip.
  • Apart from the issues mentioned above, every works very well.
  • Positive - One stop solution for your marketing needs so no need to use or subscribe to other tools or software.
  • Negative - Can take a while to set it up and start using it for your campaigns.
  • Positive - Since no other tools or software is needed, it cuts down our expenses.
  • Product Launches
  • Upsell
  • Lead Management

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Though setting it up can be tiring and lengthy but once done, it is the most suitable tool for your marketing needs. It has all the features and tools and also gives you the option to customize the templates for your campaigns.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
7
Dashboards
7
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7