Best Automation and Lead Management software for Marketing
March 25, 2024

Best Automation and Lead Management software for Marketing

Jany Harber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage has the best lead monitoring, management and campaign customization features which results in high quality leads for your business. Plus earlier we used to customize our emails and campaigns manually but now we can automate the whole process with Adobe Marketo Engage which saves us a lot of time. Finally, it is recommended by me as it is both affordable and reliable marketing solution for your business.
  • Automate the whole process which saves our time and help us to get high quality leads.
  • Has all the features that a marketing tool needs some of which are lead monitoring and management and email customization.
  • Affordable and reliable compared to other marketing solutions.
  • The website loads slowly and sometimes become unresponsive.
  • Sometimes you may not get high quality leads but it can be avoided by configuring it correctly.
  • Automate and customize most of our marketing campaigns.
  • Very affordable and can generate high quality leads.
  • Sometimes slow or unresponsive website.
  • Product Launches
  • Upsell
  • Lead Management

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is the most affordable and reliable marketing solution for your business and has all the marketing tools that you may ever require in it. Some of the most used features are lead monitoring and management and email customization. So I do recommend it though the website may sometimes take some time to load or become unresponsive which can be annoying.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
10
Dashboards
8
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
9