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Updated April 08, 2015

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Petrik Oh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

We use it primarily for marketing offers, personalization and UX testing.
  • Rules for targeting
  • Reporting
  • Analytics
  • Implementation
  • Usability for non technical users
  • Increase conversion
  • Increase average value
Usability and implementation is harder with other products than with Test and Target.
The product is suitable for UXI groups and analytics teams.

Using Adobe Target

Great analytics.

Adobe Target Implementation

Adobe Target Reliability

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)