Overall Satisfaction with AdRoll
We use AdRoll to get broad retargeting reach across most of the web to capture leads or sales that would've otherwise fallen through the cracks due to customers forgetting to finalize things on their end. Especially after we have spent money on digital ads to drive prospects to sales pages, we want to maximize the ad pay by using AdRoll to close a few more sales.
- ROI
- Low CPC
- No ability to pre-populate the previous 30 days of customer data, only starting from the day the tag is installed.
- Nearly all campaigns have had a positive ROI.
- Google Ads (formerly AdWords)
AdRoll allows you to target a broader set of websites than Google Ads does.