Item: Ahrefs
Rating: 8
Author: Evan Kubitschek

Use Cases and Deployment Scope

We're using Ahrefs in the marketing department primarily. It's our go-to tool for content and keyword research, as well as monitoring overall site health. The site explorer tool is my favorite one-stop dashboard for our web presence of any of the usual suspects in SEO tools - SEMRush, Moz, etc.

Pros and Cons

Ahrefs has a fantastic link index - one of the largest of any of the tools I've used. It's also updated regularly, and picks up new links much faster than competitors.
The reports available in Site Explorer are built with SEO practitioners in mind - they're the exact reports I need to check the health of our campaigns and optimizations. It's an elegant dashboard.

The fee only covers a single user license. Other tools (that cost less, at that) will allow multiple users. Right now the delta isn't high enough for me to switch, but if I had to consider a larger team we may give up the tool.

Return on Investment

We've taken over 75% of our target keyword SERPs since we began using Ahrefs to track our strategy.

Alternatives Considered

Moz, SEMRush and Buzzsumo

We use a suite of tools on my team, but Ahrefs is my daily tool because it has the richest feature-set and the best link index I've found. The crawler is also faster than other tools I've used.

Other Software Used

Moz, SEMRush, Buzzsumo

Likelihood to Recommend

Well suited to any facet of SEO - it's my daily tool and the one I use the most of the suite of tools we have available at my company. That said, this is a serious tool that comes with a serious cost, compared to the other solutions out there. You'll need a bigger tool budget in order to afford it.

Ahrefs is my go-to SEO suite

Overall Satisfaction with Ahrefs Site Explorer