Item: Ahrefs
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Ahrefs is being used by a single department within the organization. It addresses the problems of 1. Keeping track of the good and bad backlinks that our sites (or client sites) have, and 2. Allowing us to prospect sites we want to connect with and filter by our organization's quality standards and thresholds.

Pros and Cons

Discovering organic keywords to your site
Discovering the best pages on your site based on certain metrics
Seeing all your backlinks

It's really costly - this is a con if you're a small agency. Not a feature, but really worth pointing out. Other than that, it's an extremely solid tool that's worth the money. I can't see any other cons.

Return on Investment

ROI depends upon how much money you're bringing in. You'll see a positive ROI if you're following the suggestions and implementing the data you receive from Ahrefs for yourself and your clients, and it'll be worth the cost.

Alternatives Considered

SEMRush

There are some similarities, but ultimately, they're different tools. I really like both, but I prefer Ahrefs. Its layout and organization of data works for my workflow the best.

Other Software Used

StepShot, ClickUp

Likelihood to Recommend

If you're working on SEO for yourself or your clients, you need Ahrefs. That being said, every company that has a web presence should put some focus in their SEO. So even if you don't use it personally, have someone in your SEO department evaluate it for your business. Large or small, all sizes of business could benefit from Ahrefs.

Ahrefs - Simply an amazing tool for your SEOs

Overall Satisfaction with Ahrefs Site Explorer