Item: BigCommerce
Rating: 10
Author: Mike Cliffe Jones

Use Cases and Deployment Scope

We needed an online shop which could display our products in the best possible way, integrate with our payment services and that was easy and intuitive to set up and use. BigCommerce did all of that.

Pros and Cons

Easy shop set up
Smooth integrations with Braintree
Excellent analytics data

It would be nice if cart abandonment follow-up was part of the standard package - we can't justify the increased cost.

Integrated eCommerce Management

Online Store
Online Marketplaces (e.g. Amazon, eBay)
Social Media (e.g. Facebook, Pinterest)

BigCommerce integrates with our email system, Get Response, so buyers are added automatically. Sadly, it doesn't integrate yet with our CRM which is Less Annoying CRM.

Return on Investment

It's enabled us to sell directly online.
It's saved time because of ease of use.
Conversion rates are improved across all products.

Alternatives Considered

We looked at Shopify at the same time, but BigCommerce suited our needs better - we trialed both.

Approximate Annual eCommerce Revenue

Less than $20,000

Using BigCommerce for B2C or B2B eCommerce

B2C

[It's] easy to set up the first online shop. The packages which include many extra features might be too expensive for a start-up. Check [to see] if your payment gateway is supported before signing up. Setting up discount codes is easy, and intuitive. Dealing with taxes takes some thinking about if you are outside the US, so invest time in planning how that will work.

BigCommerce Works For Small Businesses

Software Version

Overall Satisfaction with BigCommerce