Item: Bloomreach Commerce Experience Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

In my organization, we help to implement Bloomreach Commerce Experience Cloud for our clients. The use cases that Bloomreach Commerce Experience Cloud address include replacing existing CDPs by integrating with upstream data sources via csv or API, web and mobile SDK integration, setting up email and push campaigns, managing consents, creating dashboards and reports, data exports.

Pros and Cons

great slick UI
Ease of use for third party integrations
Very easy to test campaigns

not able to deploy certain configurations between instances, in my experience
not enough granularity in setting user rights in my opinion
two step verification with images is very inconsistent to pass in my opinion

Support Rating

i have had to contact the Bloomreach Commerce Experience Cloud support team multiple times, and 9 times our of 10 their response time has been more than adequate. They are very knowledgeable and escalate if needed. On certain edge cases they have gone above and beyond to assist and provide workable solutions

Bloomreach AI & Analytics

Having Bloomreach Commerce Experience Cloud’s AI and analytics capabilities does provide the possibility to automate certain marking workflows, as well as analyze and segment 3rd party data etc. though in the use cases I've worked on so far, there has been limited opportunities to try them out properly. Bloomreach Commerce Experience Cloud does seem to offer very exciting AI-powered tools though which could well be interesting to implement.

Alternatives Considered

Adobe Campaign

Compared to Adobe Campaign, Bloomreach Commerce Experience Cloud is a much more modern tool more in line with the latest technologies. It does have a much narrower toolset though, but what limits it in one way allows it to concentrate and deliver very good results. Further to that, by its nature it does have a much shallower learning curve.

Key Insights

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Other Software Used

Adobe Campaign

Likelihood to Recommend

It is very well suited to companies with simple to medium level complexity communication strategies. There are certain limitations with regards to how scenarios (i.e. workflows) are built which would make certain complex campaigns quite difficult to replicate, or would require complicated workarounds. It is not really best used to manipulate to a high degree data. On the other hand it is very easy and fast to set up with an easy to use UI. Email templating using Jinja works well in general.

Easy to plug and play

Overall Satisfaction with Bloomreach Commerce Experience Cloud