Event-Based Marketing Powerhouse
April 14, 2023
Event-Based Marketing Powerhouse
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We use Braze for our email marketing/marketing automation needs. We use the event-based triggers and custom attributes for segmenting and sending our emails.
- Event-based triggers
- Drag and drop email editor
- Canvas (program/journey) builder
- User friendly interface
- Lead scoring
- Analytics Api and exports
- No visible user database
- User profile attributes and events
- Drag and Drop editor
- Custom events
- Canvas (program/Journey) builder
- Database segmentation
- Positive ROI on email marketing efforts
- Better personalization in email marketing
- Better event cadence in lifecycle marketing
Braze is more user-friendly than Marketo and just as powerful in most aspects except for lead scoring.
Do you think Braze delivers good value for the price?
Yes
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
Yes
Did implementation of Braze go as expected?
No
Would you buy Braze again?
Yes