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A solid solution for CRM at our company
March 05, 2024

A solid solution for CRM at our company

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

As a real estate company we need to have a steady communication strategy with our clients to ensure that we are reducing churn and maintaining them informed about updates in our products or in their contracts. We do that by structuring our strategy in the Canvas feature on Braze, which ensures that we have a cohesive flow of communications. The tool also provides us with all the data needed, such as results of A/B testing, various rates (opening, spam, clicks, etc).
  • Results reporting
  • Integrated communication
  • A/B testing
  • Overall UI and UX - screens are a bit crowded
  • Improve integration with other tools
  • Increase creative options when structuring each communication design
  • A/B testing has led to higher conversion rates to property publishing in our platform
  • We have reduced customer fricction by using the segment feature
  • Our strategy has been more assertive since using ad retargeting solutions
Despite the great documentation available, Braze is still a crowded platform. Overall, the screens show too much information and the organization (menus, features, etc) is not very intuitive. Because of that, the learning curve for new users might be slower, and that takes a toll if you have large teams, even with the resources available for learning such as Braze Learning.
I have had more contact with the segmentation and analytics features.
The segmentation feature is very useful and intuitive: we use on a daily-basis to increase the assertiveness of our communications and guarantee that we have the right strategy for each audience.
Also, since we are a company heavily dependent on A/B testing to make decisions, the analytics feature is very useful, we're checking results almost everyday.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

Braze is very well suited if you need to create a campaign/strategy that relies on multiple channels - email, MMS, push, etc. Also, its A/B testing setup is very intuitive and easy to check its results.
If you have a junior team on your company you might have a hard time with the tool, since I see that the interface is a bit crowded - the learning curve might be slower that you'd imagine.