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Brilliant Braze
April 15, 2024

Brilliant Braze

Daniel Willis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

Customer Engagement: Braze enables us to have personalized campaigns across multiple channels, boosting engagement and conversions. Retention and Loyalty: Segmentation and automation tools help us to re-engage users and foster loyalty. Data-driven Insights: With built-in analytic tools, they provide us with real-time performance tracking and optimizing marketing strategies based on customer behavior. Cross-channel Coordination: We can now orchestrate consistent messaging across email, mobile, and web channels for a seamless customer experience.
  • Email Marketing
  • Push Notifications
  • User Journeys
  • Rename Content Blocks
  • Ability to find the right customers at their right time
It's fantastic. I do wish the ability to add emails into a canvas was an option.
Braze's features have significantly reduced our acquisition costs and boosted revenue and customer lifetime value by improving engagement through cross-channel functionality, data integration, real-time streaming data, journey orchestration, segmentation, and analytics.
  • Bronto Marketing Platform (discontinued)
Much better

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

In terms of usage, we leverage Braze across multiple teams within our organization, including marketing, customer success, and product development. From acquisition campaigns to onboarding sequences to post-purchase communications, Braze plays a central role in our customer lifecycle management strategy. Additionally, we integrate Braze with other tools and systems in our tech stack, such as CRM platforms and data analytics tools, to create a unified ecosystem that drives efficiency and effectiveness in our marketing efforts.