Item: Salesforce Marketing Cloud Social Studio (retiring)
Rating: 6
Author: Verified User

Overall Satisfaction with Buddy Media

Use Cases and Deployment Scope

We use Buddy Media to track demand and interest generated by our recruiting videos that we post to social media and with minimal display advertising to see the rate of conversion and interest that we get for potential new hires.

Pros and Cons

Pros

Its allows for great scheduling, seeding and workflow management for individual users
Sapplets are easy to update and they are fed quickly and immediately published to accounts
The dashboard that tracks page posts is very easy to identify performance and analyze results

Cons

The packing and integration of Radian6 is costly and unnecessary for what I use BuddyMedia for
The lack of expansion beyond Facebook and Twitter is annoying
I am not in love with the frequency that I have to employ Buddy's help in deploying widgets, it can be tedious

Return on Investment

We use it in a way that cannot be quantified simply in ROI, it is used simply as a metrics too to judge the effectiveness of our recruiting. Conversions and ROI aren't feasible measures because there are no sales

Alternatives Considered

This is my firms first foray in to social media marketing analytics

Likelihood to Recommend

How many social media accounts you plan on using and whether full bundling is cost effective for your organization. It seems the price points are running on antiquated model of pay per account that can be quite costly depending on the scale of your organization. Seems to weed out middle size users

Using Buddy Media

Likelihood to Renew

I am not sure it was a savvy purchase for my firm based on the number of account users that we have in place, 1 social media manger in each of our offices, who is in charge of posting on our accounts and tracking the metrics. I do not believe it is worth the investment based on my companies needs. We overestimated its value in terms of metrics because our lack of sales function renders half obsolete.

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