Buddy Media was used on two teams; Social Media team and Campus Recruiting team. I managed and used the tool for the campus recruiting team while I worked at my previous company. The goal of the tool was to increase our candidate engagement from a campus perspective. We utilized the tool to showcase employee profiles, business articles, book reviews, pictures, and engagement questions. It was a way for our candidates to see current Alumni, view pictures from their campuses, and view upcoming campus events. Based on this, I utilized the tool to develop metrics for the business on our weekly calls with our vendor and meetings with the business.