Know who's making the Call with CallRail.
April 18, 2017

Know who's making the Call with CallRail.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallRail

We use CallRail to capture keyword search data that leads to conversions in our paid search campaigns as well as some of our SEO campaigns. CallRail allows us to know exactly which pages are driving conversions so we can use that data to improve our campaigns and create more conversions for our member.
  • Keyword search data for various types of campaigns.
  • Landing page data to better determine which landing pages are driving conversions.
  • Easy access to each of your companies if you're using it for agency purposes.
  • There are some campaigns that don't seem to pull all the phone calls into analytics.
  • It can be a little confusing to understand which numbers swap in which order if you're using only one destination number.
  • I wish it was easier to test your swap target without having to clear your cache and cookies or using incognito mode.
  • It allows us to optimize our campaigns to get our members a better ROI and keep paying our agency
  • It allows us to show our members what exactly is working on their campaigns and websites.
  • It makes it easy to manage a large amount of companies under one login.
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't find out what actually drove the conversion.
CallRail is very handy for understanding how your campaigns are performing as it pertains to driving phone calls and what exactly is driving those phone calls. They provide detailed keyword data and landing page data that allows you to consciously optimize your campaigns for better results. And they have excellent customer service.