Keeping it Classy
July 19, 2018

Keeping it Classy

Peter Gjerset | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Classy

We began using Classy close to 6 years ago for their peer-to-peer fundraising tools. Shortly after, our primary fundraising page became unreliable and so we researched and investigated multiple fundraising options, eventually settling on Classy for their low fees and ease of use. Since then, we have used them for our primary fundraising, including seasonal email and social media appeals, as well as our peer-to-peer fundraising vehicle. Classy allows us to keep all of our online fundraising in one place, and it is easy to create a central hub out of which to manage all of our peer-to-peer fundraisers.
  • The back end makes it easy to create sleek, professional-looking pages that encourage donors to get involved.
  • Event management is a breeze, and we can easily send messages to event attendees with details, as well as follow up messages.
  • It is easy to track campaign performance and produce detailed reports.
  • It seems like updates seek to "fix" issues that were never broken for us, and we now have sync issues that were previously not an issue due to the latest update.
  • The recurring donor tool does not allow us to change the recurring donation amount, so we need to cancel and recreate donations when a donor wants to increase their gift.
  • Since the last update, we have seen a sharp uptick in donors complaining of freezing donation screens that go nowhere. In these cases, donors are frustrated that they have lost all the information they entered into the donation page.
  • Classy makes peer-to-peer management easy, and helped us facilitate a $100,000 fundraising campaign last November.
  • Issues caused by the last update have cost us significant staff time spent cleaning up records and searching for missing donations.
  • A sharp increase in donor complaints leads us to believe that there are technical issues on the donor side of the donation page. We bring in $40,000+ each month online, so losing even a small percentage of this would be a significant blow to our bottom line.
Classy has much more functionality and it is easier to set up the pages on the back end. They also make reporting much easier, and generally their tools are simpler to find and use. Their pages also look much more professional and we have more options in terms of customization (and sending eCard and mailed dedications)
Classy is suited to general fundraising for larger organizations that can afford the monthly/quarterly fees and want to step up their fundraising efforts. It is also suited to organizations with donors who want to get involved but may not have the personal means to do so. I would not recommend Classy for small organizations without a reliable source of funding, as the fees may be prohibitive.