Item: Conductor
Rating: 10
Author: Paige Jordan

Use Cases and Deployment Scope

Conductor is mainly used by myself as I oversee our organic search program for all of our brands. Our content team also uses Conductor, but what I really like about the tool is its ease of use and that it is easy to understand the data. It's a large tool, so it definitely takes a little while to get used to. I like that my team at Conductor is always available to answer questions.

Pros and Cons

Keyword ranking and analysis
Competitive analysis and marketshare
Provides excellent customer service

Pricing is a little expensive

Return on Investment

Driven more organic traffic to our site
Improved search rank position

Data Integration

Conductor's data is always real-time and accurate which is vital for my job. It's important to see this information so that we can make informed data-driven decisions when looking at strategies and ideas to improve content, keyword rankings, and the overall user experience of our websites.

Strategic Collaboration

Conductor makes it easy for you to create custom reports and workspaces that you can then share with different departments. Specifically I use these reports and share them with our content team to make informed decisions on content optimization and SEO efforts.

Support Rating

I give the Conductor team a score of 10 for customer service. The team is always there to answer all of my questions and they are genuinely happy to help. I meet with my support team bi-weekly and this works great for my schedule. Conductor has a chat feature which is great if you have a quick question about something. I truly feel like they are an extension of my team and they are so vital to the overall success of the organic performance for all brands.

Alternatives Considered

At my previous job, I used brightedge and since coming to Direct Energy I have been using Conductor. Conductor is without a doubt much better than bright edge and easier to use!

Likelihood to Recommend

I would highly recommend this tool to anyone trying to track their organic search program and identify challenges as well as opportunities for improvement, as well as areas of success. If you're just looking to track keywords, then this isn't for you. You can do so much more than that in Conductor and that's one of the great things about it!

Usability

I would say it's relatively easy, just like any new platform it will take some training and using on your own to fully understand it. The teams at Conductor are very knowledgeable and helpful with training and answering any questions you have about the platform.

Amazing Marketing Platform!

Overall Satisfaction with Conductor Searchlight