Item: D&B Hoovers
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

Sales is our primary team using Hoovers. I'd like to see it more simplified when searching for companies & individuals. We spend several hours a day searching for data & many times the data is not current (i.e. left the company, took a different role, etc.). Creating watch lists is not helpful without receiving notification on what was updated.

Pros and Cons

Intent is terrific
Saving profiles
Customer service is very helpful & nice

AI is missing functionality that would be helpful
Simplifying the search process, too many buttons to click on repetitive searches
There's so much!! You pay X for ALL the services, but only end up using a portion of it.
Needs more onboarding & account management because there's so much available.

Return on Investment

10% increase in company research
10% increase in individual research

Company Data

Yes & no. Many times, the company doesn't exist in their database, especially if it's a small company. If I cannot find it in Hoovers, I have to resort to the internet, which leads to hours of research just to find the correct person. I use Bombora Intent because I can narrow down the industry.

Contact Data

No. Many times, there aren't any email, mobile, or correct LinkedIn links. My search fields are for company or for the first/last name of the individual. When using Bombora Intent, I narrow it down to the specific department & it still doesn't provide the most current information of the individuals at the company.

Alternatives Considered

Apollo.io and Kennected

I find more current information with Apollo.io. I can integrate in their LinkedIn feature, sequencing, etc. With Kennected, it is pure sales related to LinkedIn.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Are you happy with D&B Hoovers's feature set?

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Other Software Used

Apollo.io, Kennected

Likelihood to Recommend

Taper it to use with software (i.e. AI). It's good for basic searches, but I am not sure how else to use it. I called customer service/account manager to assist, but I just kept getting confused on how to use it efficiently. I need C-Suite level people & there is just not enough information about the C-Suite individual. Many times, there aren't any email, mobile, or correct LinkedIn links.

It was ok, not stellar

Software Version

Overall Satisfaction with D&B Hoovers