Item: Data.com (discontinued)
Rating: 5
Author: Bryan Gorham

Use Cases and Deployment Scope

The sales department uses Data.com here. We divide sales territories up by size of company and also use NAICS codes as we have a vertical sales division selling specifically to software and technology companies. This is divided up my NAICS codes, which are provided by data.com as well as size of company.

Pros and Cons

NAICS codes and NAICS descriptions
Employee count of company
Geography; locations of offices

Unfortunately, the NAICS codes can be incorrect.
Sometimes the employee count is way off.
In our Salesforce integration, the "clean" button, which is supposed to update info on the prospect page rarely works.

Return on Investment

Saves time as the integration is very convenient
Full of info
Incorrect data really hurts its value sometimes

Alternatives Considered

ZoomInfo

I have used data.com for about 6 months longer than ZoomInfo. Honestly, ZoomInfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in Salesforce.

Other Software Used

Salesforce Commerce Cloud, Slack, LinkedIn Sales Navigator

Likelihood to Recommend

The Salesforce integration works great, however, the clean button rarely works, even if the info you are looking for is in data.com. For some reason, the info refuses to update automatically when that is its exact function it is supposed to do.

Data.com with SFDC

Overall Satisfaction with Data.com