Hit a homerun with Demandbase | TrustRadius

Overall Satisfaction with Demandbase

Use Cases and Deployment Scope

Demandbase is used to identify if our target accounts are visiting and engaging with our website.

Pros and Cons

Pros

Provides firmographic data that we can infuse into our analytics system.
Provides firmographic data that we can infuse into our marketing automation system.
Allows us to dynamically shorten our lead gen forms with firmagraphic data such as industry, company revenue and employee range.

Cons

Dynamic forms integration requires expert JS knowledge.
Analytics integration requires expert JS knowledge.
API integration requires developer resources thus this isn't a plug and play integration.

Return on Investment

Great insights on enterprise company visits.

Alternatives Considered

[We selected Demandbase because of] the integrations with marketing automation solutions.

Other Software Used

Adobe Analytics, Oracle Eloqua

Likelihood to Recommend

B2B is where it's well suited, only if you are selling to large enterprise companies. B2C isn't a good match for this solution.

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