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Demandbase Advertising Cloud; Efficiency at Scale for Marketing & Sales Teams
January 07, 2023

Demandbase Advertising Cloud; Efficiency at Scale for Marketing & Sales Teams

Bretton Hoekwater | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Demandbase Advertising Cloud

We utilize the Demandbase ABX Cloud to understand which accounts to target, distribute those accounts, and market and sell to them efficiently. This, in turn, leads to shorter sales cycles, reduced wasted ad spend, higher average contract values, and increased retention rates. We also utilize the platform to ensure that our message and audiences are cohesive across platforms. Finally, we are able to better understand our target audience and inform our sales teams about how they can best go after them with this platform.
  • Enables our marketing and sales teams to develop data-driven account lists to target.
  • Strengthens the relationship between the marketing and sales teams.
  • Creates more efficient ad spending by orchestrating audiences and targeting our ICP through their DSP.
  • Allows for a deeper understanding of our target accounts for better prospecting efforts.
  • Engagement minutes are complicated to set-up and could use additional platform inputs.
  • The dashboard capabilities could be improved.
  • Increase the ability of users to export data to develop their own reports/dashboards.
  • Increased ad spend efficiency with a reduction in wasted ad spend.
  • Increased retention rates.
  • Higher ACV with lower CAC.

Do you think Demandbase Advertising delivers good value for the price?

Yes

Are you happy with Demandbase Advertising's feature set?

Yes

Did Demandbase Advertising live up to sales and marketing promises?

Yes

Did implementation of Demandbase Advertising go as expected?

Yes

Would you buy Demandbase Advertising again?

Yes

Overall, I would highly recommend the Demandbase ABX Cloud if you are interested in launching an ABM strategy. Demandbase Advertising Cloud helps you define your ICP, develop useful target account lists, distribute those accounts to your sales team with data, get a deeper understanding of those accounts, increase ad spend efficiency, and ultimately, generate more revenue for your business. It does take time to learn and train your team on the tool, but they have excellent support staff and resources to help you master the software in no time! Any company interested in launching or scaling its ABM engine has to purchase the Demandbase ABX Cloud!