EverString new user review
August 22, 2018

EverString new user review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

EverString helps our marketing team identify target accounts and prospects in-market.
  • They allow us to score and enrich accounts.
  • They let us build custom models for special projects.
  • They let us search for companies and build highly targeted lists.
  • Only able to provide data for 4 countries.
  • Intent data needed to be bought separately.
  • Not much data coverage for SMB accounts.
Sales does not have access to Everstring in our company. Marketing scores prospective accounts and those scores live in Saleforce. Sales can create reports or search for accounts using this Fit score.
Works very well in the US, where we have lots of current customer data. Outside the US, the Fit score has been less accurate due to our lack of data on international customers.
EverString helps our ABM strategy by providing helpful data to determine which accounts to market to. By focusing on going after high Fit accounts our sales team can be more productive.
Too early to tell. It has helped us with identifying accounts for sales to go after. We have been able to uncover accounts we would have never known about.
It has helped us with our ABM strategy by defining what a good account looks like and assigning those accounts to our sales team. It has not yet impacted our funnel other than finding accounts we were unaware of before.
Similar products but select EverString due to it's user interface and being a market leader.
Well suited to B2B tech marketers who want to measure how similar accounts are to their ideal customer profile.
Less suited for B2C or more old-school marketing departments.