An intuitive solution for scenarios based on user behavior
March 29, 2018
An intuitive solution for scenarios based on user behavior
Overall Satisfaction with Bloomreach Engagement (formerly Exponea)
We have built a stronger relationship with our customers in a way that has been important - knowing what they do in connection to our business and respond with appropriate communication. Due to the use of Bloomreach Engagement, we can create and easily modify our campaigns that are a direct response to customers’ behavior. Our company is using AI driven recommendations, triggers, and we are able to analyze every step of the customer lifecycle and make necessary changes where they are needed. Parts of the tool are simple to work with even if someone lacks technical skills. For the technically intensive tasks, we get great support directly from Bloomreach Engagement.
- Series of campaigns, developing a stronger relationship with users.
- Personalized communication.
- Competent and friendly team.
- No mobile application with dashboards for access when out of office.
- Some reporting tasks are quite technically involved.
- It's a tool that can do almost anything, but some things are more complicated than others.
- Bloomreach Engagement has helped us with advanced segmentation and personalization
- Bloomreach Engagement allows us to create and deploy automated emails and these have helped increase revenue
- With the ability to A/B test all changes we know which changes bring in ROI and which are not profitable.