An intuitive solution for scenarios based on user behavior
March 29, 2018

An intuitive solution for scenarios based on user behavior

Martin Šimo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Engagement (formerly Exponea)

We have built a stronger relationship with our customers in a way that has been important - knowing what they do in connection to our business and respond with appropriate communication. Due to the use of Bloomreach Engagement, we can create and easily modify our campaigns that are a direct response to customers’ behavior. Our company is using AI driven recommendations, triggers, and we are able to analyze every step of the customer lifecycle and make necessary changes where they are needed. Parts of the tool are simple to work with even if someone lacks technical skills. For the technically intensive tasks, we get great support directly from Bloomreach Engagement.

Pros

  • Series of campaigns, developing a stronger relationship with users.
  • Personalized communication.
  • Competent and friendly team.

Cons

  • No mobile application with dashboards for access when out of office.
  • Some reporting tasks are quite technically involved.
  • It's a tool that can do almost anything, but some things are more complicated than others.
  • Bloomreach Engagement has helped us with advanced segmentation and personalization
  • Bloomreach Engagement allows us to create and deploy automated emails and these have helped increase revenue
  • With the ability to A/B test all changes we know which changes bring in ROI and which are not profitable.
Bloomreach Engagement works great for large e-commerce projects that can leverage the data they have on their user's behavior. It is really simple to set up scenarios that show people different communications based on the actions they take, e.g. show an exit banner with the stuff the user has put in her cart or send a celebratory email to the person who just made his 100th purchase. And best of all you can easily A/B test all these changes to see whether they truly have an impact on your bottom line.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

9.0
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
8.5
Dashboards
10
Standard reports
Not Rated
Custom reports
7
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10

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