Item: Meta Business Manager
Rating: 10
Author: Chad Carman

Use Cases and Deployment Scope

We use Facebook Pages Manager to manage roughly 50 pages in various states throughout the U.S. It allows a centralized way to control all pages representing our brand at the local level, giving us the flexibility to assist those in the area to the amount they need assistance with their tasks.

Pros and Cons

Centralized spot to control a wide range of pages
Easy to assist others who may not know how to do things

Can be overly complicated for new users
Getting support is nearly impossible.

Users and Roles

5 - Marketing and Field Operations

Return on Investment

Positive impact allows control over a wide range of pages
Easy to assist others who need help

Alternatives Considered

Sprout Social and Agorapulse

Sprout Social / Agorapulse work much better for content management and overall marketing objectives. None of these can be used in lieu of Facebook Pages Manager simply because they can't control settings/admin the way that Pages Manager does. Again, you can't avoid using Pages Manager in a real-world setup for high-end marketing.

Other Software Used

Agorapulse, Sprout Social, Asana

Likelihood to Recommend

The experience with Facebook Pages Manager isn't necessarily great. However, it is 100% necessary for any business. Facebook Pages Manager gives a greater amount of control for groups that have to control multiple businesses in a central location. In today's world, I'm not sure how a larger business could get by effectively without Facebook Pages Manager.

A business necessity--you have to have it.

Overall Satisfaction with Facebook Pages Manager