Folloze is the best engagement solution
December 22, 2022
Folloze is the best engagement solution
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Folloze
Folloze is a critical tool in our marketing technology stack for engaging customers, partners,
and prospects. With Folloze we are able to build dynamic, personalized, landing
pages in a matter of hours, rather than days or weeks with our web team or
partners. These pages then track all visitor activity at a
level we can't match with other tools. Including which pieces of content they
viewed, when they viewed them, and how much time they spent with our content on
an individual level. This activity builds robust profile of our visitors for
informed next steps with our sales team. When paired with other tools, like our
CRM or email platform, we can know exactly who is doing what, and follow those
actions into opportunity and sale attribution.
From an ABM perspective Folloze is unmatched. You
can build and tailor end-to-end experiences for individual accounts, roles, or
employees. The personalization tools go far beyond a simple token name
replacement, and allows us to present whole sections, or individual pieces of
content, based on countless criteria we define. I imagine our ABM and Customer
Marketing efforts would be significantly slower and far more rigid without
Folloze.
and prospects. With Folloze we are able to build dynamic, personalized, landing
pages in a matter of hours, rather than days or weeks with our web team or
partners. These pages then track all visitor activity at a
level we can't match with other tools. Including which pieces of content they
viewed, when they viewed them, and how much time they spent with our content on
an individual level. This activity builds robust profile of our visitors for
informed next steps with our sales team. When paired with other tools, like our
CRM or email platform, we can know exactly who is doing what, and follow those
actions into opportunity and sale attribution.
From an ABM perspective Folloze is unmatched. You
can build and tailor end-to-end experiences for individual accounts, roles, or
employees. The personalization tools go far beyond a simple token name
replacement, and allows us to present whole sections, or individual pieces of
content, based on countless criteria we define. I imagine our ABM and Customer
Marketing efforts would be significantly slower and far more rigid without
Folloze.
- Quickly create rich landing pages - If you know what content you want on the page it takes a s little as 30 minutes to build a landing page in Folloze.
- Personalization - Folloze can use various triggers to create a custom experience for visitors based on countless factors. You can simply change a name or company, or go deeper and choose which content a visitor sees, or which images are used in key areas. The level of personalization is unmatched.
- Measure Activity - Folloze does a great job of telling you what content is being viewed at an individual level. It does a great job of showing you which accounts are active on your pages, when they are active, and what they are looking at. So you can see both Account Level results and Visitor Level results.
- Account support teams are great, but technical support could be faster.
- Reporting is basic, but when paired with other tools has a surprising amount of good data points. I would love to see more robust and deep data exploration.
- Our ABM program wouldn't have worked in the way we built it without Folloze. We needed a dynamic solution that could build landing pages quickly, and make changes on the fly.
- Uberflip and PathFactory
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice.
Do you think Folloze delivers good value for the price?
Yes
Are you happy with Folloze's feature set?
Yes
Did Folloze live up to sales and marketing promises?
Yes
Did implementation of Folloze go as expected?
Yes
Would you buy Folloze again?
Yes