Item: FullContact
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Updating contacts, developing segmented email lists for email campaigns, expanding contact lists to include more information about the contact and their organizations.

This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact.

Pros and Cons

Imports data found on the internet (such as social media profile URLs, web addresses, etc.) to your contact database.
Uses humans to import data from your business cards using a snapshot (and does so accurately).
Allows you to download a backup of your contact database that can be uploaded to your email client.
Integrates with Google accounts, Twitter, LinkedIn, Yahoo, and more.
Provides a good format for importing contact databases using Excel.

It could allow for more business cards uploads per month.
It should automatically sync business accounts when individual accounts are updates.
More tips and resources on how to develop a good contact list would be nice.
Customer service is a bit slow.

Return on Investment

Faster lead conversion by building an accurate contact list.
Great for pulling together background information on individuals before reaching out.
Saves time by pulling together information available on the internet every day.

Alternatives Considered

Constant Contact, Streak and 123ContactForm

Definitely much better than all competitors in keeping information up to date and integrating all contacts found on your other accounts. Much better format for storing contacts and the interface is well-organized and easy to use. Also, great for use by teams across the organization.

Other Software Used

Streak, Wix, Constant Contact, Google Analytics, Google Analytics Premium, Google Cloud Storage, Adobe Acrobat DC, Streak, 123ContactForm

Likelihood to Recommend

This is a quick and easy way to upload information from business cards to your current contact database. It can be used by those who are organizing email marketing campaigns. It is also good for personal use -- since it organizes all available information about any given contact it is a great resource for looking up people before meetings and doing other types of background research.

Users and Roles

3 - Marketing, research, and management.

Support Headcount Required

This can be used by pretty much anyone with access to the user's Google account or social media accounts. Importing data only requires basic skills using Microsoft Excel.

Business Processes Supported

Email marketing
Contact organization
List segmentation

Innovative Uses

Uploading information from business cards
Updating contacts based on information found on the internet daily (through an automatic search)
Backing up updated copies of contact database and segmented list.

Future Planned Uses

Further segmenting email marketing lists.
Adding additional information about current contacts.
Updating information on contact cards when emails have bounced.

Likelihood to Renew

This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact.

I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact.

Products Replaced

Key Differentiators

Price
Product Features
Product Usability
Product Reputation

This is a quick and easy way to upload information from business cards to your current contact database.

Evaluation Lessons Learned

So far, I am completely satisfied and wouldn't change anything.

Implementation Rating

Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.

Implementation Details / Implementation Partner

Implemented in-house

Implementation Phases

Change Management Lessons

Change management was a minor issue with the implementation - None.

Implementation Issues

Downloading contact files and uploading to other platforms.
Explaining the function of tabs.

Training Types Used

Online training
Self-taught

Pros	Cons
Quick Resolution Good followup Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	Less knowledgeable