Item: Funnel IQ
Rating: 10
Author: Tamara Rashford

Use Cases and Deployment Scope

At the present time, Funnel IQ is an important tool for the sales and marketing department, for the purpose of monitoring and connecting all revenue generating marketing activity, and stream together. From an end-user perspective, I basically describe Funnel IQ as our command and control centre, through which we monitor the successes and failures of our marketing approach, assign task escalation responsibilities to team-members, and interact with automated insights around our marketing activity in real-time.

Pros and Cons

Integration with our technology software stack.
Revenue generation prediction.
Marketing operations alignment.

For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.

Return on Investment

Real time insights generation.
Improved revenue growth.
Data integration across different softwares involved, in our revenue generation operations.

Key Insights

Do you think Funnel IQ delivers good value for the price?

Are you happy with Funnel IQ's feature set?

Yes

Did Funnel IQ live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Funnel IQ go as expected?

I wasn't involved with the implementation phase

Would you buy Funnel IQ again?

Yes

Other Software Used

Slack

Usability

It is intuitive, albeit with a steep learning phase period, which is an expected phase with most software platforms.

Support Rating

Funnel IQ support is good enough for me. While I am not in charge of interacting with the vendor, I am aware that Funnel IQ provides my department with operational assessment and hands-on technical support. The aforementioned has only made us more efficient.

Likelihood to Recommend

Funnel IQ basically serves us as a virtual centre via which we interact with all of our marketing activity, set triggers and measure overall prospecting performance, with the end-goal of generating revenue. It is ideal for identifying gaps in our default customer journey process, vet operational workflows, access team members contributions to revenue and even ascertaining the validity of our chosen revenue generation process.

Our revenue command and control centre.

Overall Satisfaction with Funnel IQ