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GA360 Can Fit Most, If Not All, Web & Mobile Analytics Needs
Updated September 03, 2021

GA360 Can Fit Most, If Not All, Web & Mobile Analytics Needs

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics 360 (formerly Google Analytics Premium)

It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.
  • Ease of use
  • Train and documentation
  • Cost compared to other solutions
  • Integration with other products or Google solutions
  • Account, property, and view limitations for large enterprises.
  • No historical data applied to newly created views.
  • Sending data to 2 or more properties easily using GTM.
  • No granular user permissions compared to Adobe Analytics.
  • Integrations such as Google Ads, MailChimp, etc.
  • Data exports to Big Query
  • Ability to create audiences and connect to Google Optimize 360.
  • Overall investment (time, training, and money) is lower compared to other vendors.
  • Ability to onboard more websites quicker by upgrading accounts from the free version to GA360.
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics but the analysis you can do within Google Analytics isn't nearly as robust as Adobe Analytics Workspace. You would need to use Data Studio or a 3rd party visualization tool connected to something like Big Query. GA360 is easier to onboard and begin using than Adobe Analytics but also has a lot less granular permission levels for users.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.

Using Google Analytics 360 (formerly Google Analytics Premium)

500 - The business functions represented are all across the board from marketers, writers, analysts, data scientists, developers, product owners, directors, and executives. Our engineers and developers use Google Analytics for insights on app health. Marketing uses it to understand our visitors flow through the marketing funnel and better optimize our marketing efforts and our leadership uses to make directional decisions for digital efforts across the company.
8 - The type of roles that really help us support GA360 are marketing engineers, developers, marketers, analysts, BI leaders, and product owners. This helps us not only stand up and maintain GA360 as a product but also to integrate GA360 data into our bigger data strategy.
  • Measure marketing efforts and ROAS
  • Measuring and optimizing our applications as products
  • Better understand our digital users and behaviors
  • Using Zones in GTM to track all websites easy and efficiently into GA360
  • Leverage the native integration into BigQuery for deeper analysis using raw data
  • Analysis, score, and return visitor scoring in real-time provide unique user experiences
  • Dive deeper in to product analysis rather than just using GA for marketing analytics.
  • Further data integrations with other data products in our technology stack
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

Evaluating Google Analytics 360 (formerly Google Analytics Premium) and Competitors

Yes - Google Analytics 360 replaced Adobe Analytics.
  • Price
  • Product Usability
  • Prior Experience with the Product
There are a number of limitations or manual processes in GA360 that use to be quicker and easier to do in Adobe Analytics. I would make sure to evaluate some of the core functionality and limitations further to ensure the choice of switching was still the best path forward. But in most cases it was.

Google Analytics 360 (formerly Google Analytics Premium) Implementation

With the use of JSON exports of GTM and copy of tags, triggers, and data variables it was easy enough to create large amounts of GTM containers ready to deploy.
  • Implemented in-house
Yes
Change management was a minor issue with the implementation
  • Swapping GTM scripts on sites already using Google Analytics
  • Variety of website frameworks that cause you to need different GTM setups

Google Analytics 360 (formerly Google Analytics Premium) Support

Google has built a vast amount of help topics in their documentation and finding resources online is so easy because of the world wide adoption of Google Analytics free. Along with our 360 contract we also have supported hours through an agency which provides the expertise we need to answer any of our questions we have.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes, we have professional support along with our GA360 license.
Google is quick to add more quota to your property and view limitations. A quick chat is all it takes.

Using Google Analytics 360 (formerly Google Analytics Premium)

There are some functions that would be great to see automated. Things like copying a property much like you can copy a view. This would help when you want to leverage similar custom dimensions across multiple properties in your organization. I know there are API methods to do this but making it easier for non-technical people is something Google is well known for.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Integrating Google Ads is quick and painless for marketers
  • BigQuery integration is also super easy and a must have
  • Setting up analytics via GTM makes deployment pain free
  • Creating large amounts of properties and views
  • Doing deep breakdowns of dimensions within the GA interface
Yes