Google Analytics Premium is a great enterprise and eCommerce web analytics solution
October 15, 2019
Google Analytics Premium is a great enterprise and eCommerce web analytics solution
Score 10 out of 10
Vetted Review
Overall Satisfaction with Google Analytics Premium
Google Analytics Premium is used by more than half of my clients in the eCommerce and retail verticals. It is used as the source of truth for web analytics and marketing performance, including eCommerce revenue and cross-channel reporting.
- Unsampled web analytics data
- Robust marketing 360 integration
- Easy-to-use, fast reports
- Powerful customization options
- Some customization limitations like fiscal calendar and standard report customization
- Minimal customer support through the company provider
- Clarity for business decisions
- Trustworthy source of information
- Ability to expand on tracking and gather new information
Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe.
Do you think Google Analytics 360 delivers good value for the price?
Yes
Are you happy with Google Analytics 360's feature set?
Yes
Did Google Analytics 360 live up to sales and marketing promises?
Yes
Did implementation of Google Analytics 360 go as expected?
Yes
Would you buy Google Analytics 360 again?
Yes