Google Analytics - First Class in Application, Limited Service
Overall Satisfaction with Google Analytics Premium
The platform is user-friendly, easy to learn and there is a lot of documentation. The thing is that Google does not actually give us support, all the contracts must be through a Google partner. The partner we are working with is great, they have a lot of experience and they are very supportive. We use this product for the following reasons:
- Improve business process outcomes
- Enhance decision making
- Reduce time to market
- Create internal/operational efficiencies
- Improve business process agility
- Improve customer relations/service
Pros
- Product functionality and performance
- Strong services expertise
- Strong consulting partnership
Cons
- It would be great for Google to provide more support
- Initial training was nice, would be better if someone were to instruct
- Connecting to Salesforce could be better
- I am able to prove marketing effectiveness to clients
- Streamlined the marketing funnel process
- Saved time on reporting
I work with a lot of analysis for my client along with A/B tests of statistics. Google Analytics Premium provided a complete and application of results even faster, the data shared between optimize and analytics is a very big competitive advantage.
Do you think Google Analytics 360 delivers good value for the price?
Yes
Are you happy with Google Analytics 360's feature set?
Yes
Did Google Analytics 360 live up to sales and marketing promises?
Yes
Did implementation of Google Analytics 360 go as expected?
Yes
Would you buy Google Analytics 360 again?
Yes
Comments
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