Google Analytics - First Class in Application, Limited Service
November 12, 2019

Google Analytics - First Class in Application, Limited Service

Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

The platform is user-friendly, easy to learn and there is a lot of documentation. The thing is that Google does not actually give us support, all the contracts must be through a Google partner. The partner we are working with is great, they have a lot of experience and they are very supportive. We use this product for the following reasons:

  • Improve business process outcomes
  • Enhance decision making
  • Reduce time to market
  • Create internal/operational efficiencies
  • Improve business process agility
  • Improve customer relations/service
  • Product functionality and performance
  • Strong services expertise
  • Strong consulting partnership
  • It would be great for Google to provide more support
  • Initial training was nice, would be better if someone were to instruct
  • Connecting to Salesforce could be better
  • I am able to prove marketing effectiveness to clients
  • Streamlined the marketing funnel process
  • Saved time on reporting
I work with a lot of analysis for my client along with A/B tests of statistics. Google Analytics Premium provided a complete and application of results even faster, the data shared between optimize and analytics is a very big competitive advantage.
There is really no help outside of the community forum for questions and answers. It would be great to have a contact at Google to assist with troubleshooting and application usage.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

Comscore Xmedia, Salesforce Commerce Cloud, Kantar Advertising and Paid Search Intelligence (AdGooroo)
Great platform overall, with significant progress in product development. Works excellent with our other products in the stack. Ties you further into the Google ecosystem and provides great transparency.